Bloom Collective is a flower studio based in Birmingham, UK, and was founded in 2015. Owner and florist, Katy Rose Pegg, comes from an art school background which strongly informs her eye for composition and obsession with colour, after many years experimenting with different mediums Katy found flowers and almost overnight became completely addicted.

With an offbeat style, Bloom Co is founded upon the belief that flowers are a powerful expression 'We like to think our job is to convey emotion and help people celebrate life's most important moments through flowers' By taking the time to get to know each client Bloom Collective creates floristry that is truly unique to each individual.

— B.C.

One arranges flowers as the spirit moves you; to obey some inner prompting to put this colour with that, to have brilliance here, line there, a sense of opulence in this place or sparseness in that; to suit your surroundings, your mood, the weather, the occasion. In a word, to do as you please, just as, if you could, you might paint a picture

— Constance Spry